Williams Field HS Dance Program

  • Client
    Robyn Kotte
  • Tags:
    Branding, Graphics

Project details

Pending approval from the lead dance instructor, this is a concept logo for the dance program at Williams Field High School. After going to a few dance recitals and seeing the quality of programs created for each event I felt my talent could be of use in helping bring a new level of quality and style to each event.

The first thing on my mind was that a dancer's body would be part of the image, specifically the letter 'A' in the word "dance". Initially I was going to work with a silhouette but eventally landed on a partial silhouette but with visible details like the dancer's wind-swept hair, sheer top and choreography shoes. The final image, I believe, captures the energy and elegance of the dancing program with varying colors for use in almost any setting.

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